Crisis Communication.. Jump run sprint, just stay calm.- #10

Crisis Communication –

What is Crisis Communication ?

Crisis Communication refers to a special wing which deals with the reputation of the individuals as well as the organization. Crisis communication is an initiative which aims at protecting the reputation of the organization and maintaining its public image. Various factors such as criminal attacks, government investigations, media enquiry can tarnish the image of an organization.

Crisis Communication specialists fight against several challenges which tend to harm the reputation and image of the organization.

Need for Crisis Communication

Crisis can have a negative effect on brand image. Crisis Communication experts are employed to save an organization’s reputation against various threats and unwanted challenges.

Brand identity is one of the most valuable assets of an organization. The main purpose of Crisis Communication team is to protect the brand identity and maintain the organization’s firm standing within the industry.

Crisis Communication specialists strive hard to overcome tough situations and help the organization come out of difficult situations in the best possible and quickest way.

Crisis Communication Process

  • Employees should not ignore any of the external parties and important clients Come out, meet them and discuss the problem with them. There is nothing to be ashamed of. If needed, seek their help. Media must not be ignored. Answer their questions. Avoiding media makes situation all the more worse.
  • Don’t criticize individuals. Show a feeling of care and concern for them. Share their feelings and encourage them not to lose hope. Encourage them to deliver their level best. Put yourself in their place. Respect them and avoid playing blame games.
  • Effective communication must be encouraged at the workplace during emergency situations. Employees should have an easy access to superior’s cabins to discuss critical issues with them and reach to a mutually acceptable solution.
  • Information must flow across all departments in its desired form. One should not rely on mere guess works or assumptions during crisis. Make sure the information you have is accurate.
  • Crisis communication specialists must learn to take quick decisions. Remember one needs to respond quickly and effectively during unstable situations. Think out of the box and devise alternate plans for the smooth functioning of organization.
  • Make sure information is kept confidential. Serious action must be taken against employees sharing information and data with external parties. Such things are considered highly unprofessional and unethical and spoil the reputation of the organization.
  • The superiors must evaluate performance of employees on a regular basis. Ask for feedbacks and reports to know what they are up to. Conduct surprise audits to track performance of employees.

The 10 Steps of Crisis Communications
1. Identify Your Crisis Communications Team 

2. Identify Spokespersons
3. Spokesperson Training 
4. Establish Notification Systems
5. Identify and Know Your Stakeholders
6. Anticipate Crisis
7. Develop Holding Statements
8. Assess the Crisis Situation
9. Identify Key Messages
10. Riding Out the Storm

Crisis Communication differ from Tradtional because it is faster to cover bad news to all the local networks in a shorter time frame than tradtional time. People now sit at their desk for long periods a day and can pull up any crisis that has taken place in just about anywhere in the country. There isnt a 24hour layover like it is for the traditional press release. How is it the same? They both will be read by many whether standing in the grocery line, or looking at it,  at dinner while a flat screen T.V. flashes all the current up to date news. The budget should be less since no one has to leave their home to tweet, facebook, or youtube anything that has taken place.

As a general rule, when information gets out quickly, rumors are stopped and nerves are calmed. There is nothing complicated about the goals of the crisis management. They are terminate the crisis quickly, limit the damage, and restore creditablilty. If this requires taking quick, remedial action, then thats what should be done.  The quickest way to end the agony and begin to build back credibility is to fix the action and communicate through the media.(Seitel 2004).


How has social media changed public relations? Who benefits most?.- #9

The Evolution of Public Relations: How Social Media Has Changed the Game.

Although not every firm may agree on what exactly constitutes traditional public relations, most can consent to the reality that the PR game has changed since the advent of social media. The offline tactics that were used 15 years ago to launch a successful PR campaign are no longer relevant in the online playing field of today. This doesn’t necessarily mean that PR is dead (as so many have suggested) but that the job responsibilities are evolving. While the majority of old school PR is better left in the past, PR professionals everywhere are embracing changes in the industry. Here are three ways that PR people can accept change and update their services:

1. Thinking More Like Marketers

A major change for the PR industry in the wake of social media has been the immense increase in media outlets. Companies are now able to continuously engage with consumers in a multitude of ways and consumers are engaging more than ever, whether that means sharing an article on Facebook or following a company’s CEO on Twitter. It’s obvious that crafting the perfect pitch for one major media outlet just isn’t going to cut it anymore. A PR person that is ahead of the game actively researches relevant blogs and pitches to a variety of online outlets. They know how to boost SEO and online rankings, use analytical tools to see how users are engaging, and are even involved in the creation of content. Some would argue that modern PR executives are more like content marketers than anything.

2. Content Creation & Credibility

Although pushing content into the right hands is important, public relations pros have also inherited the responsibility of creating content. The PR pro’s infamous Rolodex has been seriously devalued now that great content is passed around online constantly without much pushing, prying or paying by anybody. Solid relationships with top media publishers are still valuable since they offer visibility and credibility for your company, but this sort of publicity is only one piece of the puzzle. The quality and targeting of content is even more important. In a phrase, content is still king.  After all the analysis you’ve conducted as a content marketer, you’ll know better than anyone what your audience will respond to, what they click on, and how they spend their time online. Coming up with the content to satisfy the demand is the next step.

3. Crisis Control

From blog posts to Pinterest boards, companies have a wide range of social media platforms they can use to reach out to consumers. An increase in communications offers great opportunities for interaction but it also introduces a certain amount of risk. Although social media communications are often taken more casually, Twitter typos can be seriously damaging for a campaign and costly for your business (click here for some cringe-worthy examples). Although any PR team will have the wisdom and experience to handle a crisis, the threat of that small blooper going viral is cause for concern. Be proactive in the face of communications faux pas by developing a crisis plan. Survey your client’s communications to make sure their message is consistent. Make sure there is a social media policy in place to prevent any inappropriate posts inside and outside the office. If you don’t know where to start, read through these steps to get a clue.

So if you want our advice, get out there, get online, and be creative. As the PR industry expands through social media, every PR professional has the opportunity to grow and blaze their own trail toward an evolved profession. And if you’re on board but finding it hard to convince your client, use these tips to explain the value of PR.

Public Relations for ( the Organization) benefits the most because they have to manage all avenues of controlling what is being done or handled by the organization. They also have the opportunity to venture out and credit a brand new market for its followers, keep the ones they have, and maintain a sound control by planning looking for ways to stay in control of the game.

International Relations vs US Relations. Pitfalls to look out for..#8

International relations refers to the collective interactions of the international community, which includes individual nations and states, inter-governmental organizations such as the United Nations, non-governmental organizations like Doctors Without Borders, multinational corporations, and so forth. The term is also used to refer to a branch of political science which focuses on the study of these interactions. As an academic discipline, international relations encompasses a wide range of academic fields, ranging from history to environmental studies, and there are a number of areas of specific specialty, for academics who are interested in them.

in·ter·na·tion·al re·la·tions
relations between countries: political and other dealings between two or more countries
study of relations between countries: the branch of political science that studies the relations between countries ( takes a singular verb

The concept of international relations on some level is probably quite old, given that humans have been establishing governments and communicating with each other for thousands of years. However, many people agree that international relations truly began to emerge around the 15th century, when people started exploring the world and interacting with other governments and cultures. Organizations like the Dutch East India company were among the first multinational corporations, for example, while representatives of various European governments met with foreign governments to establish trade agreements and to discuss issues of mutual concern.

As one might imagine, international relations can get incredibly complex. It is also sometimes known as “foreign relations,” and specialists in this field do things like staffing diplomatic agencies abroad, providing consultation to businesses which are considering establishing branches overseas, and assisting charitable non-governmental organizations with their missions.

What is Employee Relation? No raises, and you want us to get along? #6

What is Employee Relations?

Employee Relations involves the body of work concerned with maintaining employer-employee relationships that contribute to satisfactory productivity, motivation, and morale.   Essentially, Employee Relations is concerned with preventing and resolving problems involving individuals which arise out of or affect work situations.

Advice is provided to supervisors on how to correct poor performance and employee misconduct.   In such instances, progressive discipline and regulatory and other requirements must be considered in effecting disciplinary actions and in resolving employee grievances and appeals.   Information is provided to employees to promote a better understanding of management’s goals and policies.  Information is also provided to employees to assist them in correcting poor performance, on or off duty misconduct, and/or to address personal issues that affect them in the workplace.   Employees are advised about applicable regulations, legislation, and bargaining agreements.   Employees are also advised about their grievance and appeal rights and discrimination and whistleblower protections.

Has the recent economic downturn changed the relationship between employers and their employee public?

In my opinion, change is evitable but in the last 7-8 years employers are focusing more on customer servic, competitiveness,  doing more with less, and putting alot of pressure on what they are adverstising or marketing to be. It will continue to change as technology becomes so big that people will either be eliminated from a job or only those who can fix these little time bombs will remain in office. ( behind a desk or server) . Most employers now feel that you should feel privileged to have a job. In that regards, some feel that they can work you beyond your means or find someone else to do it. The PR for the large companies must continue to work day and night to build the business or saved it from falling. It has changed and will continue as technology grows beyond our own imaginations. That alone is beautiful but sometimes scary.

Community Relations? Consumer Relations? – How to make it work. #7

What is the difference between community relations and consumer relations? How has the consumer movement and digital media affected both? What would Habermas  think?

Community focuses on the what the community knows and think about an organization, the point of view, and the being able to negotiate between the organization and the community. It is important that the foundation between the community and organization have stability, pride in the community, participation and the appearance to be well tailored. Its object is to build, whereas the consumer relation is to maintain its stability with longstanding relationships while appealing to new customers, items, services and reducing cost. ( Seitel 2004).

Lets check out Bestbuy :

As a Company, and through our Foundation, we work with nonprofit organizations to support programs that provide access to opportunities for teens through technology. Our goal is to provide positive experiences that will help teens excel in school and develop 21st century skills which will result in richer lives and a better future. We also work to improve the vitality of local communities through our community grants program, employee giving campaign and disaster relief efforts.

When you see a company providing a program that allows employees the opportunity to give, it makes you want to give as well. They are setting the example for the consumer to think of them as not just a company in this only for the business but using its money, time and employees to give someone else a chance. When consumers visually see what is taking place, it lets you think of the CEO , or officiers of the company as people with concerns, morals and values for others, rather than just for themselves. We rethink how we feel about a company the reaches out.

Community relations refers to the various methods companies use to establish and  maintain a mutually beneficial relationship with the communities in which they  operate. The underlying principal of community relations is that when a company  accepts its civic responsibility and takes an active interest in the well-being  of its community, then it gains a number of long-term benefits in terms of  community support, loyalty, and good will. “Community involvement builds public  image and employee morale, and fosters a sense of teamwork  that is essential in long-term success,” Lisa Desatnik noted in Cincinnati  Business Journal.

Read more:

Customer relations is the process by which companies promote customer  satisfaction and, moreover, loyalty. At its most basic, it involves       managing communications with customers, particularly customer questions  and  complaints, and resolving disputes amicably. The ultimate goal of most  customer relations programs is to build long-term  relationships—those in  which the customer keeps buying the product  or service and recommending it  to others—with customers. To meet this goal, companies may go to great  lengths to build a strong reputation  for lavishing their customers with  special services, discounts, gifts, or  other benefits.

Customer relations has become such an important paradigm in modern business that it is common to refer to relations with a company’s       “internal” and “external” customers. The implication here is that  functional units of a large organization, e.g., the management information systems department, are  expected to develop a service-oriented rapport with thepeople inside the  business who require that unit’s assistance. In  this sense customer  relations is linked to stakeholder theory, an  approach to business that emphasizes meeting the needs of all interested  parties in a business relationship, including customers,outside vendors,  shareholders, and others.

Read more: Customer Relations – benefits

Habermas theory is sometimes confusing  with what he thought was morally wrong and what was right. He would think i believe that there was a hidden agenda to reach out.

PR Professional Interaction with Media? Inevitable – #5

How? It falls on public relations professionals to orchestrate the relationship between their organizations and the media, whether print, electronic, or Internet-based. To be sure, the media cant ordinarily be manipulated ( and they hate it if your try!) They can however, be engaged i an honest and interactive way to convey the organizators point of view in a manner that may merit being reported (Seitel 2004).

Public relations specialists were some of the first people to embrace the power of social media, and as a result they are often the ones leading the way in the social space, whether they are consulting with clients from an agency point of view or strategizing on an in-house PR team.

In the past decade, the Internet has had a huge impact on how PR professionals function. As of late, social media is changing the face of PR, as well. We interviewed 14 PR pros on the future of public relations and how they see social media changing the industry. We collected their thoughts on how social media will affect the future of the press release, the evolution of social platforms, current limitations and solutions for those impediments, connecting with other PR pros, cost savings, and building relationships.

Alot of affect on a PR can come through many channels of the media. The effect is vital . PR should be


2. Know your lines.


4.Speak in personal terms.

5.Welcome the naive comment

6.Answer the question briefly and directly.

7.Dont bluff

8.State facts and back up generalities

9.There is no such thing as “off the record.”

10.Don’t say, “No comment.”


(Seitel 2004).

Just like any other job, PR need to be prepared for response and results for good or negative situations. PR have learned that the public will draw a conclusion very fast and the media is ready to harp on the story. PR mean that you must relate publicly in forums to hold on to the intergrity and reputation of yourself and company. Working with the media is evitable. PR must work towards the companys goal and that is the be successfully internally and externally when questions/comments arise.

According to a study released today by Eric Schwartzman’s iPressroom, in collaboration with TrendStream, Korn/Ferry International and PRSA, that belief is a general reality. The report, titled, “2009 Digital Readiness Report: Essential Online Public Relations and Marketing Skills,” shows that public relations owns the responsibility for web strategy relative to blogging, podcasting or RSS; social search; social networking;microblogging and, to a lesser extent, web content management. PR prevails in comparison to marketing, IT, HR and Executive Management.

The industry has changed. Now more than ever it is imperative to know we are digital. We are connected. We are charged with managing technology, interconnectivity among organizations and individuals, Sure, we need to understand media relations, crisis communications, event management and all the other sub-topics of PR. But all of them have taken on different environs in today’s world.

Public relations professionals need to make sure we’re teaching what is necessary for younger PR folks to succeed in today’s professional landscape, not wander about it confused and wondering why no one picks up our stories.

How Digital Communication revamped Traditional press releases.-#4

There is no doubt that the internet has revolutionised the way we work, the way we access news, the way we interact with each other and increasingly,  the way we interact with brands.
The introduction of consumer engagement through digital is complex as consumers engage with multiple channels simultaneously.
The benefits of digital media are:Measurability:
    Digital media allows targeting messages to customers at the right time, in the right place, through the appropriate channel.

  • Interactive and real-time engagement.
  • Targeting:The ability to understand why, when and where customers need a product or service is very compelling.
  • Cost:In some instances almost no barriers to entry.
  • Agility:Ability to adapt to market needs and changes almost instantly.
  • Longevity: Once visible you are there to stay. The key is keeping visitors coming back for more.
While some benefits of traditional media are:
  • Wide audience:Traditional media has the ability to reach a large group of viewers and readers at the same time.
  • Static message:Ideal if the message is static and directed at a wide audience that doesn’t need to change.
  • Creativity: Advertisers often try to tell stories within their ads that have an impact on the audience. Traditional media offers visual and audio elements that arguably have a greater impact on the audience.

Historically, advertisers have used traditional mass media, namely radios, magazines, television and newspapers, to convey their intended objective.[1]  More and more-so however, as a direct result of the rapid technological advancement our society has undergone over the last decade, advertisers are now beginning to find greater advantage in newer forms of media and are thus utilising them to their full potential, marking a divergence from the more established, traditional channels:[2] the result of which is that although more mature, these traditional forms of mass media will continue to exhibit slower growth patterns in the advertising industry.

Digital Media and Traditional Media: Will it Blend?

Digital media and traditional media are at a crossroads — and when it comes to research and measurement, marketers are having difficulty knowing which way to turn. Since the dawn of the TV-era, countless dollars have been spent developing data-capture and analytics tools. But, the TV-centric model of measurement is obsolete. Media channel crossover is becoming more complex: television ads are linked to product Web sites, product Web sites lead to social media sites, and social media sites connect users with other users who are talking to each other about the product. Consumers are engaged with multiple channels simultaneously.

The old marketing and research models that assume media channels are independent of one another are simply no longer working. Without good models and tools, marketers risk making bad allocation decisions potentially sending millions of dollars into less productive channels.

As more digital channels develop, marketers must be able to account for crossover, interaction, mixing and the overall complexity of media in the digital age. Research must also take into account the influence peers have on each other and the marketing ramifications of social influence. This is easier said than done, of course. But let’s take a look at how we can bring media mix models and measurement into the digital and social media age.

It has changed because technology has improved with increasingly speed any and every news all over the world. The price of quick fast and creditable information gives may press companies the upmost respect for the community to watch, buy or endulge in. It has changed the face of the NEWS.  In the news, you only heard back things, now you hear the great things peopl do, you can watch it on video for creditablly and since it was probably in another state, you can see it within 5minutes instead of 24 hours.