What is the difference between community relations and consumer relations? How has the consumer movement and digital media affected both? What would Habermas think?
Community focuses on the what the community knows and think about an organization, the point of view, and the being able to negotiate between the organization and the community. It is important that the foundation between the community and organization have stability, pride in the community, participation and the appearance to be well tailored. Its object is to build, whereas the consumer relation is to maintain its stability with longstanding relationships while appealing to new customers, items, services and reducing cost. ( Seitel 2004).
Lets check out Bestbuy :http://www.bestbuy-communityrelations.com
As a Company, and through our Foundation, we work with nonprofit organizations to support programs that provide access to opportunities for teens through technology. Our goal is to provide positive experiences that will help teens excel in school and develop 21st century skills which will result in richer lives and a better future. We also work to improve the vitality of local communities through our community grants program, employee giving campaign and disaster relief efforts.
When you see a company providing a program that allows employees the opportunity to give, it makes you want to give as well. They are setting the example for the consumer to think of them as not just a company in this only for the business but using its money, time and employees to give someone else a chance. When consumers visually see what is taking place, it lets you think of the CEO , or officiers of the company as people with concerns, morals and values for others, rather than just for themselves. We rethink how we feel about a company the reaches out.
Community relations refers to the various methods companies use to establish and maintain a mutually beneficial relationship with the communities in which they operate. The underlying principal of community relations is that when a company accepts its civic responsibility and takes an active interest in the well-being of its community, then it gains a number of long-term benefits in terms of community support, loyalty, and good will. “Community involvement builds public image and employee morale, and fosters a sense of teamwork that is essential in long-term success,” Lisa Desatnik noted in Cincinnati Business Journal.
Customer relations is the process by which companies promote customer satisfaction and, moreover, loyalty. At its most basic, it involves managing communications with customers, particularly customer questions and complaints, and resolving disputes amicably. The ultimate goal of most customer relations programs is to build long-term relationships—those in which the customer keeps buying the product or service and recommending it to others—with customers. To meet this goal, companies may go to great lengths to build a strong reputation for lavishing their customers with special services, discounts, gifts, or other benefits.
Customer relations has become such an important paradigm in modern business that it is common to refer to relations with a company’s “internal” and “external” customers. The implication here is that functional units of a large organization, e.g., the management information systems department, are expected to develop a service-oriented rapport with thepeople inside the business who require that unit’s assistance. In this sense customer relations is linked to stakeholder theory, an approach to business that emphasizes meeting the needs of all interested parties in a business relationship, including customers,outside vendors, shareholders, and others.
Habermas theory is sometimes confusing with what he thought was morally wrong and what was right. He would think i believe that there was a hidden agenda to reach out.