Digital Portfolio

Discuss the historical foundation of the Communication discipline and how you see the study thereof having practical applications in the world and in your life.

The historical foundation of the Communication discipline has inspired me to understand how important communication is to the society we live in. Every moment, every blink or smile is a form of communication every for people who cant see, feel or touch. Communication has become more important to me not only how I perceive people, but how my demeanor or attention to detail is perceived as well. Each day that the weather is discussed, or the Global news on World Events, their is a communication guideline that can be observed in our daily lives.


Discuss the courses which most impacted the development of your writing. How might you use your writing skills in the future?

The courses which impacted me the most in development was Research and Communication Theory. I cant even begin to identify that skills I have developed for my love for writing. In Communication Theory, I was able to understand how the journalist world writes and helps guide us into our decision making on life and things impacting our lives just by choosing the correct words or the correct dialogue. Theory allowed me to help my daughter write her Senior Exit Project using at least 4-5 of the communication theories on how to help reduce high school drop-outs. The Research Theory allowed us the skills set and opportunity to research the data before the final project. This allow her the opportunity to understand communication at a higher level and how communicating  this is so important when writing a paper . This also allowed me to advance my knowledge on a daily basis with news and media coverage.  Research and Theory became my best friend for how to research, analyze and write a paper based on the data. Now I write knowing that what is expressed in my communication is factual as well as relevant to what needs to be shared. From CMS news to the NY Times, I began to watch and observe how political polls research was determined and portrayed to the public. Both classes had a tremendous effect on my writing for essays, writings, and future documentations in any environment.

During your college experience, how have you used your presentation skills and how have they improved over time?

During my college experience at Queens University, I have had the opportunity to speak on various occasions at school events as well as on Queens Campus for class presentations. I was the Booster Club president at the school and speaking amongst the parents and teachers for the band only improved my communication skills by being more observant to body languages in the atmosphere. If I was speaking to long, or if what I was speaking on seem to be of boredom, I learned to make the presentation very inclusive with the audience. For classes on campus, the groups are very diverse in culture, but the basically same in age so when presenting I had to use the Uses and Gratification Theory a lot to catch and keep their attention. When they are allowed to participate, ask questions, and respond openly, as well as when they are allowed to laugh, generally that eased me in presenting well here at Queens. The younger crowd likes to see when you can connect on their level and teach them something about becoming better and stronger in the future.

Uses and Gratifications 2012

PR strategy? Like it, loved it, or put it back.:-)

PR Strategy has been a tremendous scare for me, but i see where i have learned something that i thought would tear me to pieces.  I really enjoyed  the similations because i really didnt realize the amount of work it takes to handle the public and private sectors. I love the excitement and i can see how you really challenged me in a hundred different ways. I finally realized that tweeting and blogging is made for the strong at heart in whatever you may believe in. I loved it , liked it… So i asked myselfdid i do my best and did you challenge me? Heyl Yeah. Thanks for all you gave me. I plan on keeping my twitter and blogging so that my voice can be heard and my opinion can grow.

Crisis Communication.. Jump run sprint, just stay calm.- #10

Crisis Communication –

What is Crisis Communication ?

Crisis Communication refers to a special wing which deals with the reputation of the individuals as well as the organization. Crisis communication is an initiative which aims at protecting the reputation of the organization and maintaining its public image. Various factors such as criminal attacks, government investigations, media enquiry can tarnish the image of an organization.

Crisis Communication specialists fight against several challenges which tend to harm the reputation and image of the organization.

Need for Crisis Communication

Crisis can have a negative effect on brand image. Crisis Communication experts are employed to save an organization’s reputation against various threats and unwanted challenges.

Brand identity is one of the most valuable assets of an organization. The main purpose of Crisis Communication team is to protect the brand identity and maintain the organization’s firm standing within the industry.

Crisis Communication specialists strive hard to overcome tough situations and help the organization come out of difficult situations in the best possible and quickest way.

Crisis Communication Process

  • Employees should not ignore any of the external parties and important clients Come out, meet them and discuss the problem with them. There is nothing to be ashamed of. If needed, seek their help. Media must not be ignored. Answer their questions. Avoiding media makes situation all the more worse.
  • Don’t criticize individuals. Show a feeling of care and concern for them. Share their feelings and encourage them not to lose hope. Encourage them to deliver their level best. Put yourself in their place. Respect them and avoid playing blame games.
  • Effective communication must be encouraged at the workplace during emergency situations. Employees should have an easy access to superior’s cabins to discuss critical issues with them and reach to a mutually acceptable solution.
  • Information must flow across all departments in its desired form. One should not rely on mere guess works or assumptions during crisis. Make sure the information you have is accurate.
  • Crisis communication specialists must learn to take quick decisions. Remember one needs to respond quickly and effectively during unstable situations. Think out of the box and devise alternate plans for the smooth functioning of organization.
  • Make sure information is kept confidential. Serious action must be taken against employees sharing information and data with external parties. Such things are considered highly unprofessional and unethical and spoil the reputation of the organization.
  • The superiors must evaluate performance of employees on a regular basis. Ask for feedbacks and reports to know what they are up to. Conduct surprise audits to track performance of employees.

The 10 Steps of Crisis Communications
1. Identify Your Crisis Communications Team 

2. Identify Spokespersons
3. Spokesperson Training 
4. Establish Notification Systems
5. Identify and Know Your Stakeholders
6. Anticipate Crisis
7. Develop Holding Statements
8. Assess the Crisis Situation
9. Identify Key Messages
10. Riding Out the Storm

Crisis Communication differ from Tradtional because it is faster to cover bad news to all the local networks in a shorter time frame than tradtional time. People now sit at their desk for long periods a day and can pull up any crisis that has taken place in just about anywhere in the country. There isnt a 24hour layover like it is for the traditional press release. How is it the same? They both will be read by many whether standing in the grocery line, or looking at it,  at dinner while a flat screen T.V. flashes all the current up to date news. The budget should be less since no one has to leave their home to tweet, facebook, or youtube anything that has taken place.

As a general rule, when information gets out quickly, rumors are stopped and nerves are calmed. There is nothing complicated about the goals of the crisis management. They are terminate the crisis quickly, limit the damage, and restore creditablilty. If this requires taking quick, remedial action, then thats what should be done.  The quickest way to end the agony and begin to build back credibility is to fix the action and communicate through the media.(Seitel 2004).

How has social media changed public relations? Who benefits most?.- #9

The Evolution of Public Relations: How Social Media Has Changed the Game.

Although not every firm may agree on what exactly constitutes traditional public relations, most can consent to the reality that the PR game has changed since the advent of social media. The offline tactics that were used 15 years ago to launch a successful PR campaign are no longer relevant in the online playing field of today. This doesn’t necessarily mean that PR is dead (as so many have suggested) but that the job responsibilities are evolving. While the majority of old school PR is better left in the past, PR professionals everywhere are embracing changes in the industry. Here are three ways that PR people can accept change and update their services:

1. Thinking More Like Marketers

A major change for the PR industry in the wake of social media has been the immense increase in media outlets. Companies are now able to continuously engage with consumers in a multitude of ways and consumers are engaging more than ever, whether that means sharing an article on Facebook or following a company’s CEO on Twitter. It’s obvious that crafting the perfect pitch for one major media outlet just isn’t going to cut it anymore. A PR person that is ahead of the game actively researches relevant blogs and pitches to a variety of online outlets. They know how to boost SEO and online rankings, use analytical tools to see how users are engaging, and are even involved in the creation of content. Some would argue that modern PR executives are more like content marketers than anything.

2. Content Creation & Credibility

Although pushing content into the right hands is important, public relations pros have also inherited the responsibility of creating content. The PR pro’s infamous Rolodex has been seriously devalued now that great content is passed around online constantly without much pushing, prying or paying by anybody. Solid relationships with top media publishers are still valuable since they offer visibility and credibility for your company, but this sort of publicity is only one piece of the puzzle. The quality and targeting of content is even more important. In a phrase, content is still king.  After all the analysis you’ve conducted as a content marketer, you’ll know better than anyone what your audience will respond to, what they click on, and how they spend their time online. Coming up with the content to satisfy the demand is the next step.

3. Crisis Control

From blog posts to Pinterest boards, companies have a wide range of social media platforms they can use to reach out to consumers. An increase in communications offers great opportunities for interaction but it also introduces a certain amount of risk. Although social media communications are often taken more casually, Twitter typos can be seriously damaging for a campaign and costly for your business (click here for some cringe-worthy examples). Although any PR team will have the wisdom and experience to handle a crisis, the threat of that small blooper going viral is cause for concern. Be proactive in the face of communications faux pas by developing a crisis plan. Survey your client’s communications to make sure their message is consistent. Make sure there is a social media policy in place to prevent any inappropriate posts inside and outside the office. If you don’t know where to start, read through these steps to get a clue.

So if you want our advice, get out there, get online, and be creative. As the PR industry expands through social media, every PR professional has the opportunity to grow and blaze their own trail toward an evolved profession. And if you’re on board but finding it hard to convince your client, use these tips to explain the value of PR.

Public Relations for ( the Organization) benefits the most because they have to manage all avenues of controlling what is being done or handled by the organization. They also have the opportunity to venture out and credit a brand new market for its followers, keep the ones they have, and maintain a sound control by planning looking for ways to stay in control of the game.

International Relations vs US Relations. Pitfalls to look out for..#8

International relations refers to the collective interactions of the international community, which includes individual nations and states, inter-governmental organizations such as the United Nations, non-governmental organizations like Doctors Without Borders, multinational corporations, and so forth. The term is also used to refer to a branch of political science which focuses on the study of these interactions. As an academic discipline, international relations encompasses a wide range of academic fields, ranging from history to environmental studies, and there are a number of areas of specific specialty, for academics who are interested in them.

in·ter·na·tion·al re·la·tions
relations between countries: political and other dealings between two or more countries
study of relations between countries: the branch of political science that studies the relations between countries ( takes a singular verb

The concept of international relations on some level is probably quite old, given that humans have been establishing governments and communicating with each other for thousands of years. However, many people agree that international relations truly began to emerge around the 15th century, when people started exploring the world and interacting with other governments and cultures. Organizations like the Dutch East India company were among the first multinational corporations, for example, while representatives of various European governments met with foreign governments to establish trade agreements and to discuss issues of mutual concern.

As one might imagine, international relations can get incredibly complex. It is also sometimes known as “foreign relations,” and specialists in this field do things like staffing diplomatic agencies abroad, providing consultation to businesses which are considering establishing branches overseas, and assisting charitable non-governmental organizations with their missions.